Public Image

Media Relations Advertising/Marketing Social Media Website development and Maintenance Your role as a member of the club public image committee is to create and implement a plan to tell Rotary’s story to the public, and to promote the club’s projects and activities. RESPONSIBILITIES Attend your district public image seminar. Develop a public image plan to set and achieve public image goals. Promote club activities and projects among club members, local media outlets, and members of your community. Use the resources in the Brand Center to enhance Rotary’s public image. Make sure club communications follow Rotary’s guidelines for voice and visual identity, found in the Brand Center. Use the People of Action materials to increase public understanding of Rotary and engagement with your community. Use social media to raise awareness of Rotary and your club in the community.